This year looks set to be summer of socialising with 60% of consumers planning to visit a pub or restaurant:
This year looks set to be the summer of socialising for many UK consumers with 60% intending to visit a pub or restaurant. According to a snap poll carried out by KAM Media last week, Generation Z and young Millennials are most confident they will return to such social activities. Almost half (47%) said they will visit pubs/restaurants more often versus pre-pandemic compared with just 16% of over-55s. Meanwhile, 30% of both women and men said they will be visiting pubs/restaurants more often compared with pre-pandemic. The research also showed 41% of consumers intend to have a picnic in a public place while they are also open to visiting the cinema (27%), the theatre (16%) and also music festivals (12%). There will be a significant amount of socialising going on in homes if, and when, restrictions are completely lifted this summer. Four in ten (39%) UK adults said they would have friends or family over for a barbecue while 32% will have people over for a dinner party. KAM Media managing director Katy Moses said: “There is a definite buzz in the air as consumers begin to let themselves dream that the lifting of restrictions may be a reality this summer.”
KAM Media is a Propel BeatTheVirus campaign member

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